How to optimize your web pages using Eden
Eden Platform contains a unique optimization engine that analyzes your page content and then walks you through the process of increasing your optimization score to optimize each page for the search engines. This is accomplished through the optimization panel that is displayed above the page editing interface.
Every page has an overall score from 1 to 100 that represents its current level of optimization. As you edit your Content elements this score will be updated each time you hit save. To increase your page score follow the suggestions displayed in the optimization.
The highest priority suggestion is automatically displayed in the optimization panel. To view all suggestions simply click on 'view all' to expand the list. The suggestions that need the most work are highlighted in red and yellow and suggestions that are already performing well are highlighted in green. As you make the changes indicated in each suggestion your page optimization score will increase.
Setting Your Targets
Before you start optimizing a page you need to set your optimization goals. While editing a page, click the Settings button to view the optimization settings for that page (this button is located near the top-left hand corner of the editing interface). Find the SEO Target Keywords field within the settings interface and enter up to three target keyphrases (one or more words) separated by commas. These phrases should represent the searches that your most qualified prospective customers are likely to enter into the search engines when they are looking for your products or services.
For example, if you want online searchers to find your website when they search for "produce delivery North Carolina," enter these phrases into the target keywords field. For "North Carolina" you might also add the abbreviation "NC." Once you have determined your SEO Target Keywords copy and paste them into the Meta Keywords field as well. You will want these two fields (SEO Target Keywords and Meta Keywords) to be identical.
Next, enter a short page description into the Meta Description field. This description may be used as part of the search engines' profile for your website. Use pursuasive language to convince online searchers to visit your page instead of other pages that will rank beside your page in the search engine result pages.
For example, instead of entering the description "list of North Carolina fruits and vegetables" which is simply informative, use a description like "Come see our fresh and beautiful North Carolina fruits and vegetables" which is more pursuasive.
Following Eden's Optimization Suggestions
When you're editing any page within Eden, you can click the "view all" button in the optimization module to see all of the suggestions for optimizing the page. This is what it looks like.
You'll see that some (or all) are red and some are yellow or green. The red suggestions have not been fulfilled on the page, yellow are somewhat being fulfilled, and the green items are fulfilled. So how do you fulfill each of these criteria? I'll provide you with all the information you need below.
Provide a list of target keywords that describe the topic of the page
How? Click settings and enter a list of target keywords. Then save the page settings.
Why? Providing a list of target keywords allows the search engines to understand what you think it is about.
Provide a short description of the page using its target keywords
How? Click settings and enter a page description. Then save the page settings.
Why? Providing a description for the page allows the search engines the option of using your explanation of it as part of your search engine results page listing.
Provide a short title for the page using its target keywords
How? Click settings and enter a page title. Then save the page settings.
Why? Providing a title for the page allows the search engines the option of using your page title as part of your search engine results page listing.
Increase the number of words in the page title using the page's target keywords
How? Click settings and edit the page title. Then save the page settings.
Why? Providing a page title with substantial length allows the search engines and this page's visitors to understand what it is about.
Increase the focus of the page title by adjusting it to include the page's target keywords more frequently
How? Click the settings button and edit the field titled "Page Title".
Why? The search engines pay special attention to the words in your page title. Ensure that your page title properly suggests the topics a searcher will find when they visit this page by creating your page title primarily from your target keywords. Other important things to include in your page title are the geographic area you serve and your brand name.
Make sure your page has one heading that is relevant to the page title and the rest of the text on the page
How? Add a content element to the page, add the target keyword, and use the Paragraph dropdown to set it to "Heading 1".
Why? A web page should only have one H1 tag according to the specification.
Increase the focus of this page by adjusting its text headings to include its target keywords more frequently
How? Right-click to edit existing content elements on the page that contain headings to make this change. Select the text you would like to use in the heading, then click the "Paragraph" drop down in the rich text editor and select the heading you would like to use. Then save each adjusted element.
Why? The search engines pay special attention to the words in your page headings. Ensure that the headings on your page properly suggest the topics a searcher will find when they visit this page by creating your page headings primarily from your target keywords.
Increase the focus of this page by adjusting its text content to include its target keywords more frequently
How? Right-click to edit existing content elements or pull a new content element on the page to make this change. Then save each adjusted element.
Why? Using your target keywords in the text of the page allows the search engines to get a good understanding of the topics a searcher will find when they visit it.
Tip: You can the testimonials element to include your keywords so that the page does not sound "robotic" or repetitive. You should have a keyword density of ~5% on the page.
Increase the number of words on the page by adding more text that contains its target keywords
How? Select a new content element and drage it to a new position on the page. Enter new content into this element. Then save the element.
Why? Providing a good amount of text on the page will allow the search engines to get a good understanding of what it is about.
Divide the text content on this page into two pages to improve its clarity and focus. Include half of the content on the first page and the rest of the content on the second page. At the bottom of the first page create a link to the second page that contains the target keywords of the second page.
How? Click pages and then duplicate this page by left-clicking the page and selecting the "Copy" and then left-click another page and select the "Paste" option. Edit the duplicate page and delete the content elements that do not belong. Add a text content element at the bottom of the first page and click on the link icon to create a link to the second page.
Why? Providing the right amount of text on the page will allow your visitors to easily read and understand it.
Other important factors to proper optimization:
- Get inbound links from other high quality, optimized websites from within your company's industry link to you. This is known as authority building.
- Update your website often. You must set a realistic content schedule that you can stick to. Create at least 1 or 2 optimized, keyword-rich pages every week. Don't have anything to write about? Here are 6 common unknown sources of website content.
- Your website is equiped with a sitemap that is contstantly communicating with Google to let them know when you're making changes. This way, Google knows when to spider your site for new content, helping them provide the most relevant search results.
- Use Eden to create a blog.
- Use your Eden RSS feed.
- Use the "similar pages" element. One of the ways the search engines understand the pages within your website is by following the maze of links from each page to the next while taking note of the words you use to describe each page as you link your visitors to each destination page. This means that creating text links throughout your website, using the target keywords of the destination page specified by each link, will help the search engines get a better understanding of what each page is about. But that isn't always so easy to actually do. Enter the Related Pages Element in Eden.
Adding this element on a page of your website will ensure that that page takes full advantage of its linking power to educate the search engines about other similar pages on your website. Eden's Related Pages Element automatically queries Eden's built-in keyword engine to find other pages of your site that are highly optimized for any keywords that overlap with the keywords that the current page is being optimized for. This means that after placing this element on a page just once, it will continue to advise the search engines on the keyword topics of your most important pages, and it will automatically adjust as new optimized content and pages are created on your website over time.
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