Southern Energy Management increases leads by 419%

Southern Energy Management (SEM) is a North Carolina-based sustainable energy company serving the Southeast, Mid-Atlantic and beyond with energy efficiency and solar power for home owners, residential and commercial builders, companies, non-profits, utilities and government clients.  Their ultimate goal is to make it as easy as possible for everyone to invest in sustainable energy solutions for a better future.

SEM has been using the Eden Platform as a lead generation tool since 2009.  They were interested in increasing the number of form submissions that come through their website, so we suggested setting up Offers on their site aimed at getting target prospects to convert into leads by submitting forms on their website.

SEM used 9 different iterations of their offer to have Homeowners inquire and receive more information about how to lower their emissions, energy bills, and carbon footprint. Each offer described the same benefits but in different ways.  These offers were displayed randomly to test which compelled homeowner visitors to convert to leads.

The average conversion percentage of these offers was 0.32%. This means that any offer was likely to convert 3.2 new sales leads out of every 1,000 website visitors.

But, one offer in particular had a conversion percentage of 1.34%. This offer, when used consistently throughout the SEM website, has been proven to generate 13.4 new sales leads out of every 1,000 website visitors.

This means that Eden Offers helped SEM find a 419% increase in conversions from their website. For example, if this company receives 10,000 visitors/month to their website, Eden Offers just found them an additional 102 new sales leads in every month in the future.

The best part is that SEM used the Eden Offers feature to get a leg up on their competition and they only spent a few minutes of their time along the way. They've also set up 2 additional Offer Groups that they have began to actively run for their other target markets.  As you can see from these results, the Eden Offers feature can create big results for any business.

If you're interested in trying the Offers feature out, sign up for a free trial of Eden now!