Understanding your Eden Quality Score

In this article I'll talk about visitor quality score in Eden. What it is, and why you should care. And I'll go through some real world examples that illustrate how important visitor quality is to your web marketing efforts. Let's get started.

What is Visitor Quality Score?

Technically your Visitor Quality Score is a measurement of the overlap between the behaviors of your current website visitors and the behaviors of previous website visitors who completed conversion actions on your website.

The behavior overlap is measured and then reported on a 100 point percentage scale. An exact overlap is displayed as a 100 point Quality Score and no match at all is displayed as a 0 point Quality Score. The number displayed on your content marketing dashboard is your average daily Visitor Quality Score for the last 30 days. For more information and frequently asked questions and answers regarding traffic quality score take a look at our January 2011 Eden release notes.

Website Visitor Quality Score and Your Website

Let's take a look at some real Eden websites to see why understanding the traffic quality score is so important to your website's success as a marketing investment for your business.

Example One

First off (in the content marketing summary screenshot below), we see a website that is receiving a bit less traffic than it did last month. Even though this site has seen a 12% decrease in the amount of traffic coming to the website from the previous month, visitor quality is up 12%. The increase in quality score means that better prospects are visiting the website. These prospects are more interested in the products/services that the website offers. As a result, even though the traffic has decreased slightly, the number of conversions is up 2% from the previous month.

Without measuring visitor quclity this website would have a puzzling situation. Traffic is down but conversions are up. How is that possible? Visitor quality score provides the full picture of what is happening on this website. You've always been able to speculate on fluctuations in visitor quality. Now, with Eden, you can measure it.

Example Two

In this example a small increase in traffic volume and traffic quality work together to create a large increase in results. This website is being optimized in Eden and in result it is receiving more traffic, and more of the right traffic. Conversions are up 30% from the previous month!

This makes sense, the more qualified visitors you have coming to your site, the more likely these visitors are to convert into customers. Thus, more visitors with higher quality yields a whole lot more results.

Example Three

In our final example you see how an increase in website visitor quality can massively impact the conversion rate. At 60% this website's quality score is the highest of our three examples. And the results this website is generating are really impressive.

A 95% increase in traffic combined with an 18% increase in visitor quality yields 518% more conversions (136 total). What small business couldn't use 136 new customers? These are great results and are exactly what any small business can accomplish by building and optimizing a marketing website on Eden Platform.

Thanks for taking a moment to learn a bit more about Eden and why website visitor quality matters to your business. If you're interested in trying Eden out for your business for free, head on over and sign up for a free trial right now.