Use Eden to increase your Landing Page Quality Scores

In a recent blog post by the Cost-Per-Click experts, ROI Revolution, they discussed how to get higher landing page quality scores in Google.  Increasing your quality score will allow Google to serve your ad more often because the search phrase, ad text, and landing page text are all optimized and Google wants to provide the most relevant results to its users.  The three areas that Google wants you to focus on to help ensure your website receives a good quality score are "Relevant & Original Content", "Transparency", and "Navigability".

By using Preation's Eden Platform content management system you can easily accomplish each of these goals.  Here's how:

"Relevant & Original Content"

• Make sure visitors can easily find what your ad promises

• Don't copy content from other sites, make sure your copy is authentic and original

Use Eden's optimization module and page editing by implementing the keywords you're bidding on in your Adwords account into your landing page's keywords fields (Meta and SEO Target) along with the page title and content.  This will ensure that you are optimizing the landing page for the right keywords so that your page content will be relevant to the ad shown in Google.

You can also use the URLs module in Eden to create custom URLs for your landing pages.  For example, if your ad is talking about "Raleigh Housekeeping", you can create the URL http://www.yourdomain.com/RaleighHousekeeping for your landing page.  This will help with your quality score as well since Google looks at the landing page URL to contain for relevancy.

"Transparency"

• Openly share information about your business (contact information, address, about us section)

• Only charge for items that are actually ordered

• Follow through on every promo and promise you make

Follow Eden's suggestions regarding the amount of content you have on the page.  Landing pages should be short, sweet, and easy to act on.  You can scare away visitors with too much text and/or movement on the page. By optimizing your page content to match your AdWords ad you'll show consistency and earn the trust of your visitors.

"Navigability"

• Make it easy for visitors to navigate around your site

• Avoid too many pop-ups, pop-unders, or other "annoying" elements

• Don't require visitors to register in order to get access to your site

Use Eden's drag and drop functionality to organize your content (text and forms) so there is a clear call to action once they arrive on the landing page.  This will make it easier for your visitors to reach the primary goal of your website, whether that is a phone call, email, completion of an online form, or an e-commerce transaction.