Use testimonials to optimize your page content

We all know that testimonials carry a lot of weight in marketing your product or service.  Word of mouth has always been an extremely powerful persuasion tool and a testimonial on your web site can act in the same way if it comes from a reputable, trustworthy source.  Not only can the testimonial be read by your website visitors, it can also be read by the search engines!

If you were optimizing your webpage for the keyword "basketball shoes", then you should consider adding a testimonial to the page that references the keyword.  For example, "Your company provides the best basketball shoes around.  Great quality and super comfortable!".  Not only does this create some relevant, optimized text on the page, but it also changes the overall flow of the page and draws in the eye. 

By following these rules, you can create optimized content without sounding "robotic" or repetitive.  Testimonials are a great way to show your website visitors how wonderful your products and services really are!  They don't have to take YOUR word for it when they can take the word of a delighted customer instead.

Follow these steps to add testimonials to your Eden website:

1. You can use the Testimonials tab to display a list of the testimonials that you've created. If you haven't created any, you'll just see the three column headings, Author, Testimonial, and Actions. Once you've created Testimonials, you can Edit or Delete them from this interface.

2. To add a testimonial, click the blue "Add" button at the top left hand corner of your screen

3. Type in the name (and maybe title) of the person making the testimony in the "Author" field.

4. Type in the testimonial, no quotation marks are needed.

5. You can add the testimonials to any Eden Platform content page that you've created through the page editing interface. Testimonials appear as a content type that you can drag and drop onto any content area of a page you are editing.

*Note:  You can either add a single testimonial element to the page and choose which one you'd like to use, or you can add the randomn testimonial element that will randomly generate a testimonial from your list on the page everytime it is refreshed.