The Eden Offers Feature Explained

Eden Offers convert more of your visitors into customers.

The new Eden Offers feature lets you test text offers that promote your products or services to your current website visitors. Eden tests your offers and determines which ones work best with each website visitor. Eden then displays the right ads to the right visitors so you take advantage of the highest probability situations for creating new leads for your business.

For instance, with the Eden Offers feature you could create an Offer Group named "5 Steps to Building a Home Garden" that points to the page of your site that contains your PDF download form. Then you could create any number of individual Offers to entice your visitors to take a look.

You might test the following offer headlines in your "5 Steps..." offer group.

• Learn how to create your own home garden.

• Get healthy with a home garden. Learn how.

• Home gardens are the hottest new trend. Make your own.

• Build the best home garden. We'll show you how.

• Your first home garden. Build it today.

• Download our home garden guide today. Build your garden tomorrow.

Once you've created your new Offer Group and individual Offers, you'll add an Offers element to the homepage of your website (and other pages too) that points to your new Offer Group. Eden then randomly tests each offer with each of your website's visitors to determine the situations in which is most effective.

After a few days the Offers Group will collect some view, click, and conversion data and you can then switch it to run in Targeted Display mode to serve the most attractive offers to the most qualified visitors on your website.

There you go, your website is now serving up dynamic offers that are proven to move the most visitors to become new customers for your business.

Here's how easy it is to get started with the Offers feature:

• Log into your Eden account and click the "Offers" tab.

• Click the blue, "Add an Offer Group" link.

• Give your Offer Group a name (i.e. "5 Steps to Building a Home Garden").

• Set the "Target" to the page with the unique offer (make sure it has a form on it to collect conversions).

• Make sure the "Display Mode" field is "Random".  You will change it to "Targeted" after you start seeing views, clicks, and conversion data.

• Click "Submit".

• Click the blue "Manage Offers" button.

• Click the blue "Add a new Offer" link.

• Type in the heading and text you want associated with the offer.

• Click "Submit".

• Repeat the previous three steps until you create at least 10 total offers for your Offer Group. Be as creative as possible and feel free to test edgy statements that you've never tried before. You may find them at the top of the conversion list in a few weeks. If not, you can delete them then.

• Click the "Pages" module.

• Edit the page you want to add the Offers element to.

• Drag and drop the Offers element (located under the blue "Optimize" button) on the page and place it where you want it in the content.  Make sure it's easy for your visitors to find!

• Choose the Offer group you want to use and how many offers you would like to display. We recommend showing only one (1) offer with this element.

• Save the element.

Continue to create new Offer groups for the different incentives you're offering. After you have added your offers to the module and added the elements to your homepage and subsequent pages, you can then sit back and start collecting data. 

Keep an eye on the Offers module for the next few weeks. When you start seeing view, click, and conversion percentage numbers roll in to your Offer Group in the Offers tab in your Eden site, edit the Offer Group, and set the "Display Mode" to "Targeted". This will make the pages that display this Offer Group in their Offers elements show the highest performing offer for each new visitor.

Doing this will provide your business with more leads from the visitors that your website receives. This is an awesome way to boost the marketing results you're already seeing from your website.