Why Eden Platform Works

Most websites do not have a clear voice. Because of decisions made during the website development process (decisions often made without the involvement of web marketing experts) a website's content may confuse or mislead the search engines. When the search engines visit your website they create their own score based on their impression of your site's organization and clarity. If your site does not send a clear and consistent message through its content, layout, and hierarchy it will not receive a favorable ranking from the search engines.

Eden Platform can bring more qualified visitors to your website because it walks you through the process of making the simple website changes that are required to properly tell the search engines what your website is about. Search engine optimization is not difficult regardless of what high paid web marketing consultants will tell you. The changes required to optimize your website are actually quite simple, especially if you have a website CMS. The tricky part is figuring out which changes you should make and where.

The secret behind Eden Platform is an enterprise level rules engine that was built by the website marketing experts at Preation based on over ten years of experience optimizing websites for more search engine traffic. The rules engine analyzes every component of a web page built in Eden Platform based on a variety of critical optimization factors. Each factor is scored and weighted and may be used in determining the overall optimization score for a page. Factors that score poorly are recorded and provided to the Eden Platform editing interface where they are displayed as specific suggestions as the page is edited. Eden Platform's suggestions tell you exactly which changes you should make and where.

As you implement the changes suggested by Eden Platform your optimization score improves and your website's content comes into focus for the search engines. Once your website is highly optimized the search engines will easily understand what it is about and will send you more visitors who search for the topics it contains. Not only will you receive more traffic from the search engines but you'll also receive fewer visitors from accidental or unrelated searches which means that more visitors will have an active interest in the products or services that you sell.