Why We Built Eden Platform

We're in the business of creating results online. With over ten years of experience working with 500+ clients we know what it takes to optimize a website for more online visitors and more results. Our clients trust us to generate results which may mean sales, leads, visits, downloads, or sign-ups depending on their business goals.

For years we've used a number of software tools to build and maintain websites for our clients and to track their goals over time. The process of optimizing a website has historically involved a website content management system (CMS), a conversion testing system, a web traffic analytics system, a web server system, and a web marketing expert. The expert was required to wade through the various reports created by all of these systems in an attempt to extract a theme from the data. These themes were then turned into strategies and actions that could be completed on the website to make an improvement. This process involved a lot of time, cost a lot of money, and needed to be repeated frequently in order to remain accurate and relevant.

We knew there had to be a better way. So in early 2008 we set out to build a single system that included only the necessary components of the fragmented systems we were currently using. An all-in-one website optimization solution would be much easier to use and would benefit from having all of the data needed to make optimization decisions in one place. With the data in one place we could analyze it automatically and make the best optimization suggestion immediately.

We began calling the project codename Eden because it represented what we hoped could become the perfect solution for allowing our clients to optimize their own websites with no web marketing experience required. This would save them time and money and would ensure that the information they received was always accurate and relevant to their goals.

Our plan to create a really easy-to-use website optimization system quickly ran into a wall as we worked to select a website content management system that would meet our needs. Through our review of CMS solutions we discovered that existing website content management software was either too difficult to use or didn't have the features required to properly optimize a website.

So we built the website content management system (CMS) we needed from scratch. We included all of the features needed to optimize a website and the easy-to-use interfaces required to make sure non-technical users would feel right at home.

With our new CMS and all of the data pertaining to online visitors and on-site content in a single location we had the solid foundation we needed. In May of 2008 we completed the optimization engine and we fine-tuned it with our 10+ years of on-site optimization analysis and implementation experience.

On October 1st 2008 our single website optimization solution was launched under the name Eden Platform in honor of our original project codename from nearly a year before.

The combination of simple editing features and powerful optimization features makes Eden Platform the only solution that empowers non-technical users to easily optimize their websites. And Eden Platform comes without the costs, delays, and inaccuracies inherent to the old model of providing website optimization services through consultants juggling reports from multiple disconnected measurement tools.

Learn more about Eden Platform's standard features and how you can optimize your website.