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08.16.2005
Broadwick Corp., providers of the leading permission email marketing software product IntelliContact, today announced they have sent their 250 millionth spam-free email message. IntelliContact, which passed the 2500 client milestone earlier this month, allows clients to create, send, and track permission-based email newsletters. The software only allows its clients to send emails to subscribers who have requested to receive them and ensures that no client sends out spam, which can hurt their ability to get client messages to recipient inboxes, through its proprietary Pre-emptive Spam Protection Program. In business since 2003, Broadwick is today sending 1 million permission-based email messages each day for IntelliContact clients.
Out of the first 250 million email messages the company has sent, they report a 15.6% open rate and a 2.4% click-through rate. They note that open and clickthrough rates vary based on industry and the quality of relationship senders have with their subscribers. The eighteen-employee company is led by 21 year-old CEO Ryan Allis. Allis notes, “We are excited to have hit the 250 million email milestone. It is a challenge ensuring high deliverability when you are sending one million emails each day. We’ve been able to build great relationships with the major Internet Service Providers to ensure our client emails get through to their end recipients. We are glad our technology allows our clients to keep their products and services at the front of their prospects’ and customers’ minds at a fraction of the cost of traditional marketing methods. We’ve saved our clients over $100 million to date in terms of what they would have had to spend on paper, printing, and postage for direct mail pieces.”
IntelliContact user, Julie Ibrahim, Vice President of the Clemson Tiger Sports Shop says “Our monthly email newsletter keeps us and our inn at the forefront in the minds of our past and potential guests. With the continuous news from us and our region, we are kept in mind, with no sales effort or pressure.” While the majority of Broadwick’s clients are small and medium sized-businesses, the company also has Fortune 500 companies International Paper and Super 8 Motel on its growing client list. Other notable clients include Re/Max, United Colors of Benetton, and the Lance Armstrong Foundation.
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