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Preation Introduces Clickscapes
Clickscapes is a web analytics tools that allows web marketers to view and evaluate website user behavior through visual heat map overlays.
Durham, NC - Preation, a leading provider of website services including web design, web development, and web marketing, today announces the introduction of Clickscapes, a web-based website analytics product that tracks online visitor behavior and displays it in real time as a visual heat map overlay. Clickscapes helps online marketers track and improve the effectiveness of website content and ads by providing them a new level of insight into how their online visitors make decisions.
Web page visitors look, think, and then act by clicking with their mouse on a web page. Where a visitor clicks, how long it takes him to click, and where his mouse moves before he clicks all tell a unique story about how he has reacted to a page’s design and layout. Traditional web analytics tools allow for easy tracking of cross-page user activity… they identify entry and exit pages and the referral sources of incoming visitors. “Although cross-page user behavior information is critical, it only tells half of the story,” said Houghton, President of Preation, “Clickscapes collects on-page user activity such as mouse movement and clicks from website visitors and turns this data into a heat map overlay that displays on-page user behavior patterns visually. Clickscapes allows savvy web marketers to learn, plan, and then design with an inherent understanding of their online audience.”
With online advertising spending expected to exceed outdoor advertising this year and radio advertising within the next three years (ZenithOptimedia, September 2006), companies continue to go to great lengths to convert the online visitors that they are paying top dollar to drive to their website’s front door into paying customers. With advertising budgets transitioning online, corporate web marketing directors now build and optimize website content with direct affects on top line revenue. In addition to managing ad spending and search engine campaigns these marketers are also responsible for the homepages and landing pages that drive the ROI of their campaigns by effectively appealing to website visitors.
Clickscapes fills in the gap where other methods fall short by allowing web marketers to view easy-to-understand visual user behavior heat maps based on website visitor actions as they are collected in real time. By implementing and revising a web page’s visual strategy using Clickscapes, web marketers are able to improve online conversion rates and therefore drive a greater return on each web marketing dollar invested. To find out more about Clickscapes or to begin utilizing visual user behavior heat maps on your website, visit www.clickscapes.com.
About Preation
Preation provides website services including web design, web development, and web marketing to empower the world’s most innovative websites. Founded in 1997 and currently serving the online needs of over 300 clients, Preation brings industry best practices and a corporate culture of innovation to each unique client and project.
Preation is the business behind great websites™ that employ elegant and cost effective web-based solutions that meet a variety of business challenges and bring new opportunities to our clients through the power of the Internet. More information on Preation can be found online at www.preation.com.
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Copyright © 2005 Preation, Inc. Legal Notice |
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